Step Two - Starting Your Own Business

Will your business idea work?

You’ve got an idea, but is it a business opportunity?

When you’ve decided on an idea which fits with you as a person, then you’ll need to spend time carefully investigating it further to see if it is in fact, a business opportunity, for many ideas never translate into business. You’ll have to find out if there is demand out there in the marketplace for what you’re planning on selling. No point making something or providing a service if no-one wants it! So market research is critical, in fact, it’s the basis upon which all other decisions are made about your business concept.

Key questions you need to get answers to are:

• What role do I want my business to…