How to sell yourself

“I can’t sell” I hear you cry. “I can’t sell myself in an interview, I’d be too nervous, too self conscious…” OK – let me ask you this:

• Are you married or in a relationship?
• Do you have a job or ever held one?
• Do you have a mortgage or car loan?

If you’ve answered Yes to any of the above questions, then you’ve ‘sold yourself’ on each occasion - to your partner, your current or previous employer or your bank manager. You are the most important ‘product’ you will ever sell (and have sold) and yet you think, just because you probably don’t work in sales, that you can’t sell!

What is selling anyway? Selling is all about presenting the features and benefits of your product to a prospective…