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  1. It's common knowledge that the baby boomer market is huge (over 5 million people in Australia)
  2. Baby boomers account for about 25% of the population but own around 50% of total household wealth. 4 out of 5 baby boomers own their own home. (ABS Survey of Income & Housing)
  3. In the next 15 years, the "Over 50s" segment of the population will grow by 44%, while the 20 - 49 segment will grow by just 10%.
  4. There is a world- wide advertising trend from traditional media to the internet. Web advertising can be highly targeted and accountable. We can monitor the number of people who follow a link from our web site to an advertisers' site.
  5. The great benefit of on line advertising in comparison with traditional media, is that an interested prospect can take immediate action and follow a link from our web site to an advertiser's website, where a sale can be made or a prospect's details captured for an advertisers' data base.
  6. We provide access to a clearly defined market. Our internal research shows that our audience is in the 50 - 69 age group and they visit our site because they are looking for information. About 50% of visitors are still working in either a full or part time basis. Advertisers can reach even more specific markets by advertising in our various sections (Property, Health etc.)
  7. We have been on the web for over 3 years and during that time our spokesman has participated in over 60 radio interviews as well as being featured in numerous magazine & newspaper articles. The site has credibility and solid content.
  8. Our web site was the first in Australia to specifically target the Baby Boomer Market, as distinct from the Senior's Market. Our audience, is generally fit, active and interested in enjoying life.
  9. Our audience can find us easily. We are on Page 1 of the Google Search Engine for over 10 key categories and very well positioned for most appropriate search phrases.
  10. We introduced a Members' Club in 2008 and this is still growing strongly. These members form a loyal core audience and receive regular newsletters containing various offers. They also participate in the interactive and community aspects of the site.
  11. We offer excellent value for money with a very competitive rate structure. If you would like a copy of our Advertisers Kit, please complete and submit the form below.